Art Director / Senior Designer
Visitation Campaign - Great Ocean Road, Victoria

The Great Ocean Road

Visitation Campaign - Great Ocean Road, Victoria

Visitation Campaign - Great Ocean Road, Victoria

GOR_12.jpg
 From chasing waterfalls to whale tales, The Great Ocean Road is a treasure trove of travel stories that unfold.

From chasing waterfalls to whale tales, The Great Ocean Road is a treasure trove of travel stories that unfold.

To drive visitation to the region, we used rock poster advertising as well as the power of Instagram Stories

To drive visitation to the region, we used rock poster advertising as well as the power of Instagram Stories

To showcase the signature experiences that can be found along the road from township to township, along with many secret places hidden deep within the hinterlands. The result has ignited conversation across their social channels as travellers to the region share their own stories of adventure, big nature and culinary discovery.

GOR_14.jpg
GORA5_Postcard.jpg

I AM where stories unfold

Branding, Design and Art Direction for Cyclone Advertising