Boldify knew that good quality hair care shouldn’t weigh you down, but lift you up by the roots. They just needed a brand strategy, website, and campaign shoot to share that.
We created a brand strategy for the hair twirlers, hat wearers, split-end pickers, and hairspray hoarders. Then, we designed a website and created how-to videos as fun and effortless to use as their styling powder.
Finally, we shot and retouched bright, uplifting campaign imagery that put the ‘bold’ back into Boldify’.
Because what defines us is not the hair on our head, but the confidence we wear when we know we’re looking after ourselves.