Art Director / Senior Designer
A/Wanderlust Fashion Campaign - Pacific Werribee, Melbourne

A/Wanderlust

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A/Wanderlust Fashion Campaign - Pacific Werribee, Melbourne

A/Wanderlust Fashion Campaign - Pacific Werribee, Melbourne

A/Wanderlust

A/Wanderlust

To promote AW/18 Fashion in the centre, we created a campaign that was inspired by the story of Hansel & Gretel with a fashion editorial skew.

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A fable inspired visual narrative

A fable inspired visual narrative

Set against a majestic autumnal forest backdrop that speaks to the desire for adventure, discovery and exploration.

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The campaign creative was used in centre, large scale banners and on line advertising as well as a short promotional video.

The campaign creative was used in centre, large scale banners and on line advertising as well as a short promotional video.

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Art direction of campaign for Cyclone Advertising.